HOME PAGE 1900 to 1913 1914 to 1918 1919 to 1929 1930 to 1938 1939 to 1945 1946 to 1950 Other sections

Thirties   • The Tight Perm

Thirties from about 1929 to 1937
The "Permanent Wave" to give it's full name was anything but permanent.
A rain shower could destroy a perm in minutes or it could simply go flat overnight.
Soft wave hairstyles had appeared in the second half of the twenties but the tight perm is very much the hallmark of thirties fashion..
permed hair
Hairdressers marketed a styling method under the trade name "Marcel Waving" which involved heat and chemicals. Perms, especially Tight Perms were often termed "Marcel waves" by the women of that day.

The demand for
"Bobs"
"Shingles"
and "Perms" had created new business and from the mid twenties onwards hairdressing shops were being opened even in smaller small towns.

Perm-1930s
At home many women use curling tongs heated either on a gas stove or spirit lamp to produce tight waves. Once established these tight curls needed to be protected and maintained and various clips and pins were available for this purpose. Many a woman spent a sleepless night caused by going to bed with a hair filled with metal clips and pins. They would tolerate this discomfort for one reason only which was simply the hope that their tight "pin waves" and "finger curls" would be protected until the following day.
curling tongs curling tongs
perm hairstyleperm hairstyleperm hairstyle
perm hairstyleperm hairstyledauerwelle perm hairstyle