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From 1941 clothing was rationed.  
In Spring 1942 the Government introduced the Utility Scheme which applied to clothing manufacturers and aimed to reduce any wasteful use of cloth. Two thirds of clothing produced had to conform to rules which restricted wasteful decoration, wasteful methods of production and cost.
This is a typical Utility dress probably made of Rayon fabric and dyed with a limited range of strong colours. It has the almost obligatory short sleeves.
The shirtwaist style dress uses a contrasting yoke to add interest to an otherwise basic design.
This hairstyle mirrors the softer post war look.
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