|In Spring 1942 the Government introduced the Utility Scheme which compelled cloth manufacturers to reduce waste and maintain quality.|
Since June 1941 most clothing had been rationed. Clothing coupons were needed when buying clothes.
|In addition Board of Trade austerity restrictions on all clothing manufacture banned embelishments and features which wasted either material or labour. Utility clothing was clothing made from utility cloth. The utility scheme set standards to maintain quality and combat profiteering .
The Utility label with its "fair share of the cake" symbol CC41 was used on all utility clothing, fabric and shoes. The year number 41 was not changed and was found on everything from shirts to pillowcases until the scheme ended in 1952.
Despite the restrictions , many well designed garments were produced.
Utility products were exempt from Purchase Tax.
Left A utility label, on a summer dress from "St Michael", the well known Marks & Spencer brand.